![ye jo bheji thi dua ye jo bheji thi dua](https://i.ytimg.com/vi/FS1rM6lo6wY/hqdefault.jpg)
![ye jo bheji thi dua ye jo bheji thi dua](https://i.ytimg.com/vi/sU2TS4k35eU/mqdefault.jpg)
The campaign was quite impressive and strongly impact in Sale results in particular provinces: Sting Gold ran out of inventory after 2 weeks of the promotion. Sting decided to choose League of Legends which is the hottest game among the community and ran a tie-up promotion with Garena network.ĭescribe the success of the promotion with both client and consumer including some quantifiable results
#YE JO BHEJI THI DUA DRIVER#
Also, taking into account the key driver of this target research by Nielsen’s study, Sting aimed at excite their life though gaming & offer value for money.
![ye jo bheji thi dua ye jo bheji thi dua](https://www.songlyricst.com/wp-content/uploads/2020/11/JO-BHEJI-THI-DUA-LYRICS-ARIJIT-SINGH.jpg)
The core target of Garena user is people 16-26 years old male skewed which is rightly matched with Sting target. Tapping onto Garena’s network, Sting decide to leverage is competitive advantage of being the most favorable drink of Game users. With a very limited budget, our challenge was not only to gain back our sales in those regions but also to lure back the target of young audience as they are attracted by new offers from the competitors. Skimming across potential channels to reach Sting’s target audience in Rural, the Garena Internet café was put into consideration thanks to their emerging growth. In 2015 the energy drink market is HEATING UP with big local players investing aggressively, as such Sting’s SOV% being attacked rapidly in Urban & Rural and started seeing sales lost in South East which is the most important region.